The Jewish Voice #cleanwater campaign is an ongoing brand awareness campaign targeted to donors who want to help impoverished communities who need clean drinking water. Using #cleanwater, #cleanwaterwednesday, #worldwaterday and #GivingTuesday, compelling imagery and engaging copy, we were able to run a few highly successful campaigns around the theme of clean drinking water. Each Twitter and Facebook post had an engagement goal, while while linking to a landing page.